Everyone is looking for ways to increase their sales figures and improve their profit margins regardless of the business sector they are in. Although there are probably some ways that will spring to mind, there are other ways that you may not have thought about, but you may want to try. Here are some tips on how to get your business in the public domain and ways to keep it there too.
Get your social media profile up and running
With so many people constantly looking at social media platformson their cell phones and other types of technology, you would be silly not to take full advantage of what it has to offer your business by way of a form of advertising and attracting potential customers.
Setting up a social media profile for your business is a relatively easy thing to do. The best idea is to set one up on as many platforms as possible this will give you the widest audience, but you may want to start with just one or two platforms until you get the hang of making posts and articles, which will entice your viewers to check out your website.
You will need to set aside some time each week to write up a few posts or articles in order to keep your business in people’s minds. Try not to make your writing salesy, but informative or educational is usually best. Ensure to place a link to your website within the script and have similar topics posted on your website. The best bet is to try and write about things connected with your products or services so that within the posts on your website, you can link to your sales information for that particular item.
If you feel that this is too time-consuming for you, you can download software that will allow you to schedule them for release. This will enable you to set aside one particular time to do all your writing, but by staggering the release of your articles, your business will be in the public eye over a period of time.
Another option, of course, is to hire a writer to write the articles or blogs for you on a subcontractor basis. This way, you are only paying per piece of writing and not an hourly wage.
Improving your business’s SEO
SEO plays a very important role in getting good quality traffic to your website. If you find that your website is underperforming when it comes to getting sales, it may be because your SEO needs a bit of attention.
SEO is best left to the professionals who know what they are doing. You do not have to have an SEO company based close to your business. Regardless of where you are based, you could hire a reputable business to do the job, such as, for instance, the best SEO agency Birmingham has to offer. If you try to play around with it and do not know what you are doing, you could end up just wasting a lot of time and money.
Offering your potential customers and your existing customers a little extra
It is not unheard of to offer potential customers an incentive to make a purchase, such as a free gift. Nor is it unheard of to offer existing customers a thank you for their custom in the form of a free sample or gift.
There are a fair few SWAG businesses available for you to purchase SWAG items from. These items can be in the form of pens, bags, t-shirts, and much more. If you are wise at giving out SWAG items to your customers, you could make more money just by offering these items alone.
One famous car insurance company who, by offering limited edition free cuddly toyswith a purchase of their services, increased their reputation and customer base exponentially.
With this in mind, there is also a well-known fast-food chain that is well known for giving away little toys with their meals to up their food sales. Another is a soft drinks company that has put people’s first names on product labels to get extra sales, and it all works.