Merino wool’s growth is mostly driven by increased demand from wool-consuming countries. Merino wool is produced in large quantities in Australia and China. The rise of the wool sector has been aided by economic growth in nations such as China, Germany, Japan, France, Italy, the United States, the United Kingdom, and Korea. Consumers’ disposable income has increased as a result of these countries’ rising economies, propelling the merino clothing industry forward. Because the wool and textile industries’ sustainability has resulted in a big number of rapid fashion garments ending up in landfills due to their short lifespans, discerning consumers are expected to place a higher value on merino clothing. Furthermore, despite the entrance of alternative natural fibers to the efficiency and sustainability sectors, such as cotton and silk, the anti-odor properties of merino clothing would continue to drive market growth.
Merino clothing is special in that it absorbs bacteria’s odor, neutralizing it and preventing it from accumulating. This means that odor-resistant merino clothing items can be worn for longer periods of time without having to worry about smelling. The tenacity or endurance of merino wool is one of its most notable features. Due of its high crimp count, it is also great at controlling body temperature, especially when worn against the skin. Moisture is driven away from the body, keeping the user comfortable but not overheated.
The ever-increasing apparel business, particularly the wool industry, is driving the industry’s expansion. The apparel business is also benefiting from the growing popularity of online shopping among consumers, thanks to increased internet penetration, the availability of a large variety at reasonable costs, and the convenience. The expanding economies of the regions also contribute greatly to the industry’s expansion. Merino wool is popular among consumers because of its great quality, durability, and warmth. Other elements fueling the industry’s growth include the growing population and consumers’ increasing disposable incomes.
The ever-expanding clothing sector, particularly the wool industry, and the growing economies of the regions drove the worldwide merino wool market to a volume of 276 KMT in 2020. The market is predicted to develop further in the forecast period of 2021-2026, aided by the growing clothing industry, which is benefiting from the rising trend of online shopping among consumers.
The merino wool business can be divided into two categories: worsted and woolen. Merino wool is used in a variety of applications, including garments, innerwear, socks, and home textiles, among others. Wefts and knits are two of the application fields. Plain weave and twill are the most popular weave kinds in the business. North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa are the key regional markets for merino clothing.
Due to factors such as rising demand for ever-increasing garment sector, particularly wool industry, the market for merino clothing has seen significant expansion. Increased expertise across industries also presents a huge market opportunity for major companies in the merino wool industry. The clothing business is benefiting from the growing trend of online shopping among clients as a result of increased internet penetration, the availability of large ranges at reasonable costs, and convenience.