4 Ways B2B contact databases can be used for lead generation
To improve your existing sales and expand your reach, you will have to work on your lead generation strategy. It doesn’t matter how good your product is or how good your service is; if you do not get ideal customers through lead generation programs, you will have no one to buy your product. But this doesn’t mean that you should build a long list just for the sake of lead generation, as when it comes down to lead generation, then it is the quality that matters a lot, not the quantity.
There are many different ways to generate leads, as in the modern era, there are various lead generation tactics being used by modern day firms and marketers. But most of the strategies are based on the B2B contact database bought from B2B database providers. And if you have already purchased a quality B2B contact database from B2B database providers and are looking forward to quality lead generation, then you have come to the right place.
This blog post will discuss the four different ways a B2B contact database bought from B2B intent data providers can be used for lead generation.
Omni in Latin stands for all, and this is why omnichannel means that you are using all your media and then blend them into a single experience for the customers. This means that you will need to use your website on mobile, on desktop, your brick and mortar shop, and social media service to attract prospects through the different sales channel stages. This will be possible only when you will use the B2B contact database properly.
For example, you get potential prospects by using the database obtained from B2B intent data providers, and then you will send them cold emails and use cold calls for follow-ups. The prospect will then be nurtured on different social media platforms to make them move to the website. And in the end, the candidate will buy the product or service from the online website or brick and mortar shop. This is how you can use omnichannel marketing for lead generation.
If you have a database that is not cleaned correctly, then the first thing you will have to do is segment the list to improve the quality of leads generated or to generate leads quickly. You should know that you will have various metrics for proper segmentation of the list, and with a segmented list, you will be able to target the prospects in a much more personalized way.
Personalization is the key to successful lead generation, and you can achieve this only through proper segmentation. For example, through appropriate segmentation, you can find a group of prospects that needs your particular product. So, instead of sending this group a list of all your products, you can send them offers related to that specific product, and thus turning prospects into leads will become much more comfortable.
Cross-sell and up-sell
On one side, up-selling focuses on maximizing the value of the purchase, while on the other side, cross-selling is mainly targeted towards increasing the size of the order. Indeed, you will not get many cross-selling or upselling opportunities, but if used well, both these strategies can become one of your most effective tools for B2B lead gen.
First of all, you will have to be clear about what you are expecting. Are you just planning to increase the size of the order or just planning to increase your sales? In addition to this, you will also need to have a proper understanding of your audience and determine the customer journey. You might even need to segment your customer, as this will allow you to know when to use cross-sell and when to use up-sell for B2B lead gen.
Improved customer satisfaction
If you are planning to increase customer satisfaction, then, first of all, you will have to understand them. If you have a proper B2B database in place, you can use it for lead generation by offering what the prospect needs or what the customer expects. Satisfied customers are more likely to move through the sales funnel and that too seamlessly. This is why most businesses work on improving their customer satisfaction.
But during this process, you will have to make sure that you are not irritating the customer while trying to prove that you care for them. You will have to be gentle with your approach and make the customer satisfied by targeting their pain points and then offering solutions to them in your products or services.
A contact database is the base of lead generation, and there are various ways an ideal contact database can be used for proper lead generation. But since your contact database’s quality will have a direct impact on the quality of your leads, make sure to buy the data from genuine data providers only.